Average Ghanaian Woman On Social Media Spends 3000 GHS A Year On Make-Up–Says KNUST Research
The Social Media craze has taken different dimensions in Ghana. People now use it to make more money while others waste a lot of money using Social Media too.
In a recent research by KNUST, it was established that a lot of people spend copious amounts of money on Social Media.
According to the study, a large percentage of the money is not spent on data. In an interview with the lead researcher, John Kumah on Joy FM, he said “An average woman spends more on make-up for social media pictures than she does on data. An average woman on social media in Ghana spends 3000 GHS on make-up every year.